Deprecated: TYPO3\PharStreamWrapper\Manager::initialize(): Implicitly marking parameter $resolver as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/misc/typo3/phar-stream-wrapper/src/Manager.php on line 46

Deprecated: TYPO3\PharStreamWrapper\Manager::initialize(): Implicitly marking parameter $collection as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/misc/typo3/phar-stream-wrapper/src/Manager.php on line 46

Deprecated: TYPO3\PharStreamWrapper\Manager::__construct(): Implicitly marking parameter $resolver as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/misc/typo3/phar-stream-wrapper/src/Manager.php on line 92

Deprecated: TYPO3\PharStreamWrapper\Manager::__construct(): Implicitly marking parameter $collection as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/misc/typo3/phar-stream-wrapper/src/Manager.php on line 92

Deprecated: Constant E_STRICT is deprecated in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/errors.inc on line 29

Deprecated: drupal_get_query_parameters(): Implicitly marking parameter $query as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/common.inc on line 417

Deprecated: _format_date_callback(): Implicitly marking parameter $matches as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/common.inc on line 2174

Deprecated: UpdateQuery::expression(): Implicitly marking parameter $arguments as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/database/query.inc on line 1143

Deprecated: MergeQuery::expression(): Implicitly marking parameter $arguments as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/database/query.inc on line 1428

Deprecated: SelectQueryInterface::getArguments(): Implicitly marking parameter $queryPlaceholder as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/database/select.inc on line 162

Deprecated: SelectQueryInterface::preExecute(): Implicitly marking parameter $query as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/database/select.inc on line 482

Deprecated: SelectQueryExtender::getArguments(): Implicitly marking parameter $queryPlaceholder as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/database/select.inc on line 699

Deprecated: SelectQueryExtender::preExecute(): Implicitly marking parameter $query as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/database/select.inc on line 707

Deprecated: SelectQuery::getArguments(): Implicitly marking parameter $queryPlaceholder as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/database/select.inc on line 1231

Deprecated: SelectQuery::preExecute(): Implicitly marking parameter $query as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/database/select.inc on line 1252

Deprecated: DrupalEntityControllerInterface::resetCache(): Implicitly marking parameter $ids as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/entity.inc on line 23

Deprecated: DrupalDefaultEntityController::resetCache(): Implicitly marking parameter $ids as nullable is deprecated, the explicit nullable type must be used instead in /data/1/1/11c2053c-d822-429a-aaa5-dd0648149143/marketingy.eu/web/includes/entity.inc on line 143
Základné informácie o predmete | Elektronický marketing 

Základné informácie o predmete

Prednášky: BC300 / online, streda 13:00-14:40
Cvičenia: BC300 / online, streda 8:00, 10:00
Vyučujúci: Oto Haffner, Erik Kučera, Michal Hlavatý, Lukáš Beňo

Účasť na cvičeniach je povinná. Konzultácie sú možné po dohode e-mailom. Aktuálne materiály k predmetu nájdete v AIS v dokumentovom serveri a tiež v tíme predmetu na Microsoft Teams. Na stránke, kde sa nachádzate, nájdete aj semestrálne a skúškové zadania.

Predmet je rozdelený na 3 časti: Teória elektronického marketingu (cca 1.-3. týždeň), Multimediálne formy marketingu (cca 4.-8. týždeň) a Elektronický marketing na webe (cca 9.-12. týždeň)

Hodnotenie predmetu

Časť 1. - Teória elektronického marketingu (20 bodov zápočet)

  • Vyučujúci: Oto Haffner
  • Certifikát z kurzu Digitálna garáž - 20 bodov
  • Bonus: aktívna účasť na prednáškach

Časť 2. - Multimediálne formy marketingu (30 bodov zápočet)

  • Vyučujúci: Oto Haffner, Erik Kučera
  • Tvorba marketingového videa - 30 bodov
  • Marketingové video sa odovzdáva cca pred 10. cvičením
  • Boduje sa na 12. cvičení
  • Bonus: tvorba marketingových grafických materiálov
  • Bonus: aktívna účasť na prednáškach

Časť 3. - Elektronický marketing na webe (50 bodov skúška)

  • Vyučujúci: Erik Kučera, Michal Hlavatý
  • Tvorba webovej prezentácie v redakčnom systéme Wordpress (skúškové zadanie) - 50 bodov
  • Webová prezentácia sa odovzdáva cca týždeň pred skúškou
  • Obhajuje sa v termíne skúšky
  • Bonus: aktívna účasť na prednáškach